Protecting Your Trademark from Unauthorized Use Online

Protecting Your Trademark from Unauthorized Use Online

Trademark infringement may be in some broad range of forms, such as cybersquatting, phishing, site copying, or unauthorized use in domain names and web pages. Protection is only possible through an overall method by which legal, technical, and organizational steps are combined. Contact us if you need any of the services described above. We work on an ongoing basis with major brands such as Indibet and 1Win. Our professional legal and technical experts have already helped many brands and companies from India.

Legal Protection Measures

Legal action is the pillar of trademark infringement resistance. A few of the appreciable steps are:

  • Trademark Registration
    First, register your trademark in the jurisdictions that are relevant to you. Not only does this give the owner exclusive rights to use the mark, but it also provides a legal basis for taking action against infringers.
  • Online Monitoring
    Regular internet searches for your trademark by professional services identify possible infringements. These services track domain names, websites, social media, and online stores. There are software programs that simplify the task.
  • Sending Cease and Desist Letters
    Once unauthorized use is detected, you can formally serve the infringer with a cease and desist letter requiring them to stop their operations. This typically resolves the issue without needing litigation.
  • Domain Name Dispute Resolution
    For cybersquatting (registration of domains same or akin to your trademark), you may utilize the UDRP (Uniform Domain-Name Dispute-Resolution Policy) process. Under it, trademark holders may assail those domains and regain control.
  • Litigation
    If the infringer ignores your notices or the damages are significant, you can sue. Courts can order the infringer to stop, pay damages, or impose fines.

Technical Protection Measures

Technical solutions help prevent or minimize the risks of unauthorized use:

  • Domain Name Protection
    Generic domain typos (typosquatting) or trademark name extensions are registered in such a manner that hackers don't have an access to utilize them for phishing or imitation.
  • SSL Certificates
    Putting your official websites behind an SSL certificate-protected environment makes them distinguishable from counterfeit sites, which mostly are not.
  • Blocking Counterfeit Sites
    Handling registrars and hosting organizations for domains allows you to quickly take down sites employing your trademark improperly.

Organizational Protection Measures

Organizational steps are aimed at raising awareness and coordinating actions:

  • Employee and User Training
    Employees are trained, and clients are educated on recognizing phishing websites and other attacks to reduce the possibilities of successful intrusions.
  • Partnership with Law Enforcement
    For serious infractions, including fraud or fake products, notification to law enforcement supports investigation and prosecution of culprits.
  • Partnership with Online Platforms
    Collaborating with large platforms (Google, Amazon, eBay, etc.) enables instant removal of listings, accounts, or content that infringe your trademark rights.

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